Infused pre-rolls make up 16.2% of the average Michigan dispensary's category mix. None of the other four big markets here is above 8%.
Every state's shoppers fill the basket differently. Here's the average category share per store in five major markets.
Where the money goes, by state
- California: vapes 32.0%, flower 29.3%, pre-rolls 10.2%, edibles 9.8%
- Colorado: vapes 33.4%, flower 23.2%, edibles 18.8%
- Illinois: flower 38.5%, vapes 30.5%, edibles 12.3%
- Michigan: flower 33.8%, vapes 24.4%, infused pre-rolls 16.2%
- Washington: vapes 33.2%, flower 22.5%, edibles 14.1%
Three things stand out
- Michigan's infused pre-roll share is about twice Washington's (7.6%) and three times Illinois's (5.0%).
- Colorado leans on edibles: 18.8% of the mix, almost double California's 9.8%.
- Illinois is the flower state, at 38.5%. California, Colorado and Washington are vape-first.
For brands, the same product can be a core category in one state and a niche in the next. A national launch plan that treats them alike leaves share on the table.
Which state's mix surprises you most?
Source: Trees.Cloud menu data, snapshot Nov 10, 2026. Average category share of estimated store revenue, modeled from dispensary menus.
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